There is so much involved in
submitting to search engines that I thought I would just give
you the links which will allow you to go as deep as you like. Use the other
links on the sidebar to go through the rest of the tutorials.
Enjoy!!
5 Basic Rules of Search Engine
Optimization
Search engine optimization is
crucial for anyone who wants people to visit his or her Web
site. You can place as many ads as you like, but most people
are still going to find your site because of its listings in
search engines or directories.
Search engine optimization is
the process of making web pages attractive to search engines.
In my work, I visit hundreds of web sites every month. Sadly,
many of them are throwing traffic away; they look fine to the
viewer, but ignore the basics of effective search engine
optimization.
It's a fact that most people
who use search engines only look at the first one or two page
of search listings. The goal of effective search engine
optimization is to get your pages listed on those critical
first pages for particular key terms.
How do you do this?
1) Remember that each page of
your site is a separate entity.
You need to apply the
basics of effective search engine optimization to each
individual page. Therefore;
2) Choose appropriate key words
or phrases for each page. For instance, although this page is
part of the mywebsite manual site, that's not one of the key
phrases I've chosen for search engine optimization. (If you've
read this far, I bet you already know what the main key word
phrase of this page is!)
Phrasing matters. Many more
people search for the term "effective search engine
optimization" than for "effectively optimizing for
search engines". To find out which key words or phrases
are more popular than others, you can use a tool such as Overture's
Search Term Suggestion Tool; enter your chosen phrases and
you'll see how many people searched for that term recently.
3) Give each page an
appropriate title that includes the key word or phrase at
least once. I so often see sites that use the name of their
business as the title of all their pages. Is every page of
their site about their business? Probably. But chances are
really low that people will be searching for their business'
name!
4) Put the key words or phrase
that you've chosen in the page's title tag, meta keywords, and
meta description. Make sure that the meta description is
as appealing as possible, because some search engines actually
use this description in the search engine results pages that
people will be reading.
5) Be sure your chosen key
words or phrase is repeated judiciously throughout the content
of the page. You don't want to overdo it, or your page may be
rejected as spam, but you need to repeat it enough times that
the search engine's software will consider the phrase
relevant.
As anyone in the business will
tell you, these are the barebones basics of effective search
engine optimization. But applying just these five basic rules
of search engine optimization will give your web pages a much
better chance of showing up on those critical first few pages
of returned results.
http://www.websitetips.com/search/
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Web
Promotion Tutorials
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Promotion
World - Tutorial
Excellent tutorial for beginners.
Jim
Wilson's VirtualPROMOTE
One
of the most comprehensive sites you'll find anywhere
for learning how to promote a web site. This is
not to be missed. One
of the most comprehensive sites you'll find anywhere
for learning how to promote a web site. This is
not to be missed.
Jim
Rhodes' Search Engine Tutorial
An excellent resource to learn the science of search
engines.
TGSearch
This appears to be one of the most thorough Search
Engines Tutorials on the Internet.
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Web
Promotion Sites and Tools
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SubmitPlus
"Smart
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The
Art of Business Web Site Promotion
An
excellent resource site for promoting your business or
personal web site.
EXPOSE
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Offers a
number of outstanding free resources as well as
services for hire.
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