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- Promote
Offline : - This is a training from one of my online
businesses. While it deals mainly with the MLM industry
I am sure you can glean some great ideas from the
teaching.
- Presented
by Ray Clifton, Empowerism
Leader
Most of you who have embarked on building a business on
the Internet were introduced at one time or the other to
MLM by some offline method: meeting, phone call, etc.
This is still a great way to get an organization built as
long as you have the right product and plan. What is the
right product and plan? Personally, I shy away from
programs that are complicated from a product of marketing
sense. Why? My experience has shown that when extensive
product knowledge and elaborate presentations have to be
learned, it is difficult to (1) get people involved, and
(2) it is even harder to keep them involved. This is not
to say that these programs aren't good programs. It is
just sometimes easier for a new person to start with a
less complex product & program until they learn to
function well in the industry.
For people brand new to MLM, Empowerism
is one of the easiest
programs in the world to talk about and enroll new
members. The product? The highest quality training in the
industry and a magazine dedicated to networkers and
people, in general, and building a business.
The presentation? Simply show and tell.
Many of you may have difficulty starting up a conversation
or making phone calls to people to talk about your
business. So, I am going to share an exercise with you
that will help you establish an offline market. Share your
Internet business experience with those who respond to you
in the following exercise.
Exercise:
Post your ad in places around town.
Results:
Will receive SASE (self-addressed, stamped envelope) from
people wanting to earn money from home.
Action:
Respond by sending a flyer (the new Empowerism
brochure, for
example) in their SASE.
This project builds on qualified prospects who answer
small ads posted in various locations around your home
town.
On 3 X 5 index cards, or on a business card, print the
following:
===========================================
Homeworkers Urgently Needed! Earn paychecks from the
comfort
of your own home.
Free Details. Send #10, self addressed, stamped envelope
to:
(Your Name (or your DBA company name and address)
===========================================
Post these ads free in the following places:
Shopping mall entrances, bowling alleys, counselling
centres, union halls, free classified ad newspapers, free
computer bulletin boards, apartment buildings, beauty
shops, libraries, college campuses, clubs, laundry mats,
community centres, convenience stores, grocery stores,
bulletin boards, churches, and job placement centres.
If you place these ads in about 40 different locations,
you will see the results immediately.
Once you receive the SASE in the mail, reply immediately
with a flyer that instructs the prospect to go to your URL
and join. The flyer should explain the basic system
much as you would in an email. You can also call them or
meet them for coffee. If you send the LEAP brochure,
also include a hardcopy application with the policies and
procedures, making sure to insert your ID code in the
Sponsor section on the app. This way, if they
don't have a computer, they can join by mail.
You must understand that these prospects are like gold.
The have already demonstrated that they will follow your
instructions by sending you a SASE. This also shows they
are willing to work.
Don't take this plan lightly. It works!
==========================================
Sample Cover Letter to Return to inquiries:
Dear John,
My name is Raymond Clifton. I am responding to your recent
inquiry and request for information regarding working from
your home.
I work with a local group of people like yourself who
operate home based businesses. We not only operate
locally, but some of us that have computers, operate our
businesses globally over the Internet!
Most of us are working these businesses part time and our
expenses are as low as $10 per month, with start-up costs
of less than $50. We provide you with all of the
training you need to get started building a profitable
business.
I would like to correspond with you or perhaps call or
meet you to discuss exactly what is available.
Please let me know what suits you best: Call, meeting,
email, or all three.
I have enclosed a company brochure and an application.
If you're ready to start now, feel free to join from my
web site: (http://www.empowerism.com/e/10556)
or complete the enclosed application and send it to the
company. We can start you on the road to owning your
home-based business whether or not you have a computer!
If you would like a call simply write to me with your
number, or you call me at xxx-xxx-xxxx. We could discuss a
meeting during the call.
If you would like to correspond over the Internet, simply
email me clifton@networkalpha.com.
Sincerely yours,
Raymond Clifton
==========================================
DON'T FORGET TO FOLLOW UP WITH THIS PERSON!
When you make contact with this individual, you should
concentrate on sharing any business or life experiences
and make a simple presentation of your opportunity.
Meeting for a casual breakfast some Saturday morning is a
great idea. Teach your new enrolee to do the same.
Locally, in Akron, OH, we have established a regular
breakfast club meeting on Saturdays. People simply
invite guests to breakfast and we share the Empowerism
opportunity and others. Many restaurants like Denny's and
McDonald's have meeting space available for groups.
They only request that food is ordered.
Use Empowerism
as your starter business for this person so that
they are insured training in the industry.
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Post
Card Advertising
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There are many places to have post cards printed for
whatever you're marketing.
Click
Here for a Free Sample Post Card from Web Cards
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How
To Use Simple Postcards
To Generate Low-Cost Prospect Leads
by Bob Leduc
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The postcard is a highly effective business tool you
can use to generate prospect leads at very low cost.
Even the smallest business on a tight advertising
budget can afford to implement a successful postcard
mailing campaign.
Postcards
are simple and easy to prepare. You can have postcards
in the mail within a few days of making your decision
to send them. And, delivery is fast because they're
First Class Mail. You'll get replies from your
postcards within two or three days of mailing them.
GENERATE
PROSPECT LEADS INSTEAD OF TRYING TO CLOSE SALES:
Don't
try to close sales directly from a postcard. There's
not enough space to provide the information a prospect
needs to make a buying decision. The purpose of the
postcard is to generate inquiries from qualified,
interested prospects. Respond to each inquiry with
your sales literature, phone call, personal
presentation or whatever you normally do when a
prospect requests information about your product,
service or opportunity.
EVERYBODY
READS THIS POSTCARD!
The
most effective message on a postcard is brief. It
presents just one major benefit the reader can gain
and tells him or her exactly what to do to get more
information. I've found that providing a phone number
with a pre-recorded phone message usually generates
the largest number of responses. A toll-free 800 or
888 number will significantly increase your number of
responses if your market is not local.
Nearly
100% of the people who get your postcard will read
it... when your message is brief. There's no envelope
to slice open and no letter or brochure to unfold.
With just a flip of the wrist your message is in front
of your prospect's eyes. That's one of the reasons why
postcards are so effective. The postcard format
guarantees you'll never lose prospects who would have
been interested in your offer... but didn't open the
envelope to read about it. These same prospects will
read your offer when you deliver it "already
opened" on a postcard.
SPECIAL
LOW POSTAGE RATE:
In the
US there's even a special postage rate for postcards.
For just 20 cents you can send your postcard by First
Class Mail. This special 20-cent postage rate for
postcards was not changed by the 1998 postage rate
increase for other types of mail.
To
qualify for this special 20-cent postage rate, your
postcard must be at least 3 1/2 inches high by 5
inches long but not over 4 1/4 inches high by 6 inches
long. You also need to use paper with a thickness
similar to index card stock. A standard 4" x
6" index card can be mailed at this special
postcard postage rate. Also, a standard 8 1/2 x 11
inch sheet of index stock paper cut into 4 equal
pieces will produce four 4 1/4" x 5 1/2"
postcards that qualify for the special postcard
postage rate. The printing cost for both of these
formats is also low - about 2 cents per postcard.
Postcards
don't enjoy a special postage rate outside of the US.
However, many non-US business owners who use postcards
tell me they are exceptionally effective. That's
probably because postcards are seldom used for
business purposes outside of the US. Therefore, they
attract more attention than in the US. Getting more
attention to your offer always results in more
responses to your offer.
Postcards
are inexpensive and easy to prepare. They are First
Class Mail with a special low postage rate. You don't
have to spend much time or invest much money to get
profitable results with postcards. When you want to
generate prospect leads fast while keeping your costs
low - send postcards.
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