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Creating
Your Own Products
Obviously
this could be a topic for one book alone however let me go
through the basics for you. Now there are many people who
would say contract this section out, however if this is
going to be your business, I would suggest you at least make
a few products yourself so you can work out the process and
then you wont get ripped off later on as you will know what
it is really worth.
We will
mainly look at digital products in this section. You have a
number of choices here. You can easily create Ebooks,
however you may want to also look at creating some screen
captures to show how to do things and they have a higher perceived
value. You could also look at creating some software and it
is not really as hard as you think.
Here
is a product I bought which has been doing quite well.
Very simple concept. Provide a whole range of files that the
person can then change themselves and have a professional
looking header graphic. Add resale rights and you have a
limited life high selling product.
How to Create Your Marketing
Funnel Online
Provide multiple
ways for prospects to build a relationship with you!
One of the easiest ways to boost
profits is to make it easier for more prospects to begin a
relationship with you. Once prospects have experienced your
expertise and Professionalism, they are more likely to spend
money with you.
The Marketing Funnel is a visual
repre-sentation of opportunities you offer prospects to view
you as “familiar and trusted” instead of as a stranger. Each
level represents increased familiarity, commitment, and
trust—and increased profit opportunities for you.
The idea is to get
prospective clients in your target market to enter the
funnel and become repeat customers by purchasing various
goods and services from you at increasing price points.
What I see quite often (a
marketing blunder for which I am also guilty) is that
most people have one item in their marketing funnel -- their
1:1 service, whether that's coaching, virtual assistance,
web design, copy editing/writing, pest control, landscaping,
professional organizing, financial planning, products etc.
They offer absolutely no other way for someone in their
target market to sample or benefit from their expertise.
Here
is a sneak peek at what it looks like:
Try and think of these
different stages when creating your products. The
money is in the FUNNEL
1.
Create your free products - maybe this could be a
sample or a trial. This could be a free report or something
you can offer with good information. Just because it is free
does not mean it should be cheap because this is your first
point of contact so it should look and have value. Overdo it
rather than under provide.
As much as I had to
disappoint you, your target market isn't "everyone", even
though I'm sure you provide a wonderful service of which
"everyone" should take advantage. Going for this shotgun
approach rather than a laser marketing approach will make
your marketing very difficult and permit the wrong people to
enter your marketing funnel. So, you need to put a screen on
your marketing funnel and ensure that only your target
market enters.
It will lead onto >>>>>
2.
Introductory layer $4.95 to $50 -
This is your low end product and can also be offered as an
affiliate product. The thing to remember with these products
is that they can also bring in lots of clients so in many
cases you will see marketers almost give their affiliates
75% of the sale as they see it like the free one above.
This is your lowest price
point at which someone can purchase your expertise. You can
offer ebooks, special reports, subscription ecourses, audio
products, teleseminars, etc. Most of your offerings at this
level should be information products that require little, if
any, of your individual time.
3. "Not Quite Newbie"
$50 - $200 - This is a higher level price point at
which you can sell more in-depth versions of the types of
information products listed above that showcase your
expertise. You may provide some of your time in your
offerings at this point, but only in a group setting, like a
teleseminar series, discussion forum of a membership
subscription web site, or group coaching/consulting.
4. "Experienced
Newbie" layer $500 - $1000 - At this level you may
be providing a bit more of your time in group settings, or
offer items like home study courses or special packages that
bundle several of your products together.
5.
New Expert layer $1000 - $3000 - You'll begin to
offer your 1:1 time at this level. whether it's to offer
some open office consulting hours each month as an addition
to some type of action group you're leading, or to create a
short-term service retainer.
6. Expert layer $3000
- $5000 - Clients at this level will buy exclusive
group time with you not readily available to the public,
like a bootcamp conference on a particular topic or a
year-long service retainer.
7. Master Expert
layer $5000 and greater - This is the level at
which a client is paying handsomely for some type of 1:1
time with you, whether that's a year-long commitment of
coaching, consulting, mentoring, advising, etc. Only a few
clients going through your marketing funnel will buy at this
level.
8 Well-educated
client outcome layer - After traveling through your
marketing funnel, you should now have a bevy of loyal,
dedicated customers who return again and again and make
referrals to you because of the value and results they
received from participating in your marketing funnel. You'll
need to continue to add and update your product offerings,
as this well-educated client may travel up and down the
funnel again as his needs change.
What do you offer in your
business at each of these layers? Take out a piece of paper
and jot down these price points and fill in the blanks from
your current offerings. Where are the holes? How can you
plug the holes? Creating a marketing funnel in which members
of your target market can buy your expertise at several
different price points will increase your exposure to larger
numbers of your target market, ultimately bringing you more
clients willing to go through the marketing funnel
experience.
What we have to look at is how you want to present your
product
EBooks
Ebooks
are simply one of the best online business ideas that exist
today. You can create an eBook for next to nothing and sell
it for almost 100% profit! Which is much better than the 10%
- 25% profit offered by most traditional business and much
better than the small percentages that authors are offered
by traditional publishing houses. Also for
the first time anyone who is dedicated enough to write an eBook
can get published without all the barriers of the
traditional publishing route. After analyzing the data from
the last couple of years regarding Ebooks sales, you will
quickly realize that the growth within the eBook industry is
enormous. We’re looking at close to a 50% increases in Ebooks
sales this quarter compared with that of the same quarter
last year! These figures help prove that the best time to
start writing or distributing your eBook is NOW!
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The goal of The
Net writing Masters Course is to help you write better so that you can sell more! It shows you how to use the right words with the right process... how to pull targeted visitors into your site, PREsell them... then, and only then, sell.
Click to read your free version PDF. |
The
hardest part of writing an e-book is starting. And there are
two reasons most people don’t
start:
- They
don't know how to begin
- They
don't know what to do
The key secret in
writing is to go around and gather all the information about
your topic. Once gathered you can then start to compile it
all in some sort of order. Once you have done that you will
find the ideas and content start to take shape. What I
usually do at this stage is start to put it all together in
a word processor.
I then open up another
document and start to summarise what I have and if I find a
great sentence or comment I will reference it. You will
notice in this program I have used articles and information
from others and referenced their work.
You can also find a
lot of information etc in the public domain. Many people
have resurrected old manuscripts and built a business around
them.
One of the best products around to help you with your
writing skills is a product called Make Your Knowledge
Sell.
I bought this book quiet a while ago and it has been a great
investment.
Here's a taste of what you
can expect from MYKS!:
Pulling Profitable
Ideas... From Thin Air
Six detailed Idea-Generating Exercises for identifying
subject matter in your own knowledge and the world you
move in everyday.
How To Package Your
Pearls
Should you publish a manual, a booklet, e-book, video,
audio tape, newsletter, conduct seminars, or what? Learn
the best format for you and your target market, and how to
package your knowledge like a pro!
Put Some Meat on Them Bones!
Time-efficient ways to research your topic, fill out your
own knowledge and become the expert in your field.
How to Turbo-Boost
Your Output
Methods and tools to make you more productive.
Name That Infoproduct...
Your Title Can Make or Break You!
From First to Final
Draft...
How to polish it till it shines, and important elements
that are often overlooked.
Fending Off the
Info-Bandits
What you need to know about copyright protection and
handling competition.
Preparing to Sell and
Ship
How to build a bundle that sells!... Distribution
smarts... We've included a special section on how to
process orders, clear credit cards, and ship your product
-- all automatically. Zero effort. Maximum sales.
If you want to make money
from writing eBooks, or simply increase your professional
prestige by being a published author, find out more about
Ken's book.
Read
more about Make Your Knowledge Sell!
People write and sell eBooks
about a whole range of subjects (and make a lot of
money doing it!)
- photography
- travel
- music
- cooking
- raising teenagers
- grooming pets
- collecting
- home repair & car repair
- small business
- pets
- How to ........
The list is almost endless.
Editing
Your eBook
Writing
the book is just the first act. The second act is polishing
your text by editing it for clarity and style. A few things
to consider:
- Use 1.5
spacing between lines of text
- Keep
paragraphs to 4 sentences or less if you can
- Try to
include charts, graphs and pleasing graphics to break up
text
- Make
sure you check spelling and grammar
- Create
a cover/title page, table of contents
- Ensure
that you have your chapters set up in a logical sequence
- Consider
including an index and bibliography (if you reference
other sources)
Compiling your eBook in
either PDF or EXE will depend on the audience and content
style. I suggest you may like to just create your first book
in your word processor and make it a free one to get some
traffic to your site. We have some free PDF creators in the
software section.
NB: Always add some
graphics and nice bars and headings to your book. Go the
extra mile and make it not only good information and content
but also good eye candy. You will be amazed at how this will
make your product stand out from all the money seekers who
add nothing to their products.
How To
Videos or Audios
Another
great way to create products is to make screen captures of
existing products like software. We will show you how to do
this in another section however if you know how to use a
piece of software like Front Page, Adobe products,
Macromedia or even some accounting software etc. There are
so many different opportunities in this area as it is
relatively new.
Another
great way to develop a product is to interview the top
people in a certain area. For example if you are doing a
book or product about how to Grow Roses then you could
interview a florist on how to make them last longer, a
grower, a nursery etc. You could even make them audios for
download.
Software
Developing
software is another way to have some of your own products.
There are a lot of businesses online like Elance or
Rent-a-Coder that will do this for you or you could post
your project at a local university or college.
I have a
coder in India that could also do some for you if they are
the right type. Just contact me for his email.
I hope this
has given you some good ideas to get you started. There are
plenty of resources online to help you with every aspect. By
the time you have gone through this workshop you should have
a lot better idea of how to put it all together.
Niche Market
What is it? How do you find one?
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This
page explores the concept of niche
marketing and the process of finding
your own niche market. Several excerpts are
presented for purposes of study and personal use;
these have been culled from various sources and are
fully referenced in accord with fair
use. Tools and techniques are examined in
sufficient depth, it is hoped, to facilitate
successful search for one's particular niche.
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...[m]ost business owners
don't have a USP, only a "me too,"
rudderless, nondescript, unappealing business that
feeds solely upon the sheer momentum of the
marketplace. There's nothing unique; there's nothing
distinct. They promise no great value, benefit, or
service - just "buy from us" for no
justifiable, rational reason...
Would you want to patronize a firm that's just
"there," with no unique benefit, no
incredible prices or selection, no especially
comforting counsel, service or guarantee? Or would you
prefer a firm that offers you the broadest selection
in the country? Or one with every item marked up less
than half the margin other competitors charge? Or one
that sells the "Rolls Royce" of the
industry's products?
Can you see what an appealing difference the USP makes
in establishing a company's perceived image or posture
to the customer? It's ludicrous to operate any
business without carefully crafting a clear, strong,
appealing USP into the very fabric of the daily
existence of that business.
The point is to focus on the one niche, need or gap
that is most sorely lacking, provided you can keep the
promise you make...
Above everything else, never, ever lose track of the
fact that USP is all about the customer or the client.
It is not about me, you, the company or the
profession. Don't make the mistake of aggrandizing
your business. Instead, help your customer or client
do some aggrandizing. [full
article]
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